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They can also discover and follow Instagram photographers they find interesting, giving them a window into other people’s lives. With Instagram, people can quickly follow pictures from their friends from Facebook or other social networks. First, in addition to allowing people to post to their social networks, they also created their own social network. Instagram, though, took it a step further. For example, Hipstamatic allowed app users to quickly post their photos to several social networks including Facebook and Twitter with a single click. Similarly, when mobile photography became popular, several apps added social integration.

Sites like Flickr, Photobucket, and Picasa have have successfully established digital platforms specifically for photo sharing, not to mention that Facebook is largely image based.

Social photography has been around for years. Instagram perfected mobile, social photography This allowed for greater spontaneity app users could snap the picture right away and apply filters at their convenience.

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Instagram, on the other hand, was free (though originally limited to iphone owners) and allowed photographers to preview filters after capturing the image. However, it still required a certain level of knowledge to create the perfect picture as the photographer had to apply any desired filters before taking the picture with no way of knowing exactly how the photo would turn out. Hipstamatic users could choose a filter, adjust certain settings, and then take an enhanced picture. Photographers still needed a high skill level to master the software, not to mention hundreds of dollars to purchase it.Īpps like Hipstamatic made filtering much more affordable ($1.99), and slightly easier.

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Though image editing software like Photoshop made photo enhancing easier, it was still not widely available. Early photographers had to have advanced knowledge of camera settings and film development. Prior to image filtering apps, effective photo enhancement took a trained eye and a number of skills. What few people know is that in the original photograph, Lincoln was Jamming to Run DMC. Instagram allows users to take a picture on their phone, apply a variety of vintage filters and boarders, and instantly publish it online. Similarly, Instagram took the photo filter concept already available on apps like Hipstamatic, and rather than duplicating it, they thoughtfully perfected it. Apple wasn’t first to any of those categories, but it quickly perfected each. Think about every category Apple has dominated: smart phones, tablets, music downloading, software distribution. Goldfayn points out several modern brands that did just this including Amazon, Trader Joes, Netflix and Apple.

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Instagram did something that successful “Big Thinkers” have been doing for hundreds of years As Alex Goldfayn, CEO of the Evangelist Marketing Institute put it in “ How to Think Big in Business,” his recent article on, they perfected rather than invented. So why has Instagram experiences such wild success? Perfecting rather than investing So why did Mark Zuckerberg purchase Instagram at twice its valuation? Second, Instagram is neither the first nor the only app to serve its purpose. First, the move is somewhat perplexing considering just four days prior, venture investors valued the app at $500 million. Here at The Clix Group, a St Louis social media marketing firm, this purchase raises a couple questions. Not bad for a 1 and a half year old company with only 13 employees.

Earlier this week, Facebook bought Instagram, a mobile photo filtering and sharing app, for a whopping 1 billion dollars.